Italian merchandise company Promotred introduces carbon neutral notebooks

The Italian distributor for promotional products Promotred has recently launched Wood You, a new line of carbon neutral notebooks.

When advising clients on the best merchandise, Promotred is taking environmental aspects into account and is determined to offer products that are less harmful to the environment than typical merchandising goods.

To make Wood You carbon neutral, Promotred has teamed up with ClimatePartner. ClimatePartner supported by Erik Wurkner, product management expert who is representing Promotred in Germany, calculated the notebooks’ Product Carbon Footprint (PCF) and supported emission reduction in the manufacturing process. Unabated emissions were offset through a certified carbon offset project.

All Wood You notebooks are made from leftovers in veneer manufacturing and recycled paper. The carbon neutral label from ClimatePartner adds full transparency by linking to the Promotred ClimateID Tracking page. Consumers can read how residual emissions are offset through a wind energy project in Northeast Brazil and that over 31 tonnes of CO₂ have been compensated so far.

Luca Ossola, Chief Executive at Promotred, explains that the recent Wood You launch was just the start of their sustainability journey: “We are all responsible for taking care of the environment. Therefore, we are trying to do our part as a company at Promotred. Using more sustainable materials in our production and making the Wood You notebooks carbon neutral is just the beginning. We will continue to reduce our carbon footprint even further.”